Guides
Guides for talent and brands
Practical advice from our team — for talent getting started and for brands looking for the right people.
- CastLyra
September 30, 2026 · 2 min read
How to take model measurements: height, bust, waist and hips
Step by step: how to measure height, bust, waist, hips, clothing and shoe size accurately at home for your model card.
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September 30, 2026 · 2 min read
What is e-commerce modelling? Modelling for product shoots
Shooting for online stores: what brands look for, how to prepare, a posing routine and usage rights.
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September 30, 2026 · 2 min read
Runway, commercial or e-commerce? Types of modelling explained
Runway, editorial, commercial, e-commerce and UGC work: what each involves and which one suits you.
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September 30, 2026 · 2 min read
Posing tips: 10 tips for new models
Being comfortable on camera can be learned. Ten easy tips for stance, angles, hands, expression and a posing routine.
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September 30, 2026 · 2 min read
How to build a modelling portfolio
Fewer, better images: what to include, why polaroids matter, how to choose photos and how to start without a budget.
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September 30, 2026 · 2 min read
How model fees work
Usage rights, shoot length, project type and exclusivity: what drives a model's fee and what to ask before accepting.
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September 30, 2026 · 2 min read
How to spot fake casting calls: 9 warning signs
You never pay to get work. Nine signs of a fake casting call, how to protect yourself and what to do if you've been scammed.
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September 30, 2026 · 2 min read
How to write a casting brief that gets the right talent
A checklist for brands and agencies: project type, profile, dates, deliverables, usage rights and budget.
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September 30, 2026 · 2 min read
Application photos: what to upload and what to avoid
No professional shoot needed. Recent, sharp and natural phone photos in the right light make a strong application.
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September 30, 2026 · 2 min read
How to become a UGC creator
No big following needed: what brands ask for, the kit you need, the structure of a good UGC video and usage rights.
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September 30, 2026 · 3 min read
How to become a model: a step-by-step guide for beginners
Types of modelling, first photos, measurements, building experience and avoiding scams — a realistic roadmap for beginners.
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