Casting models for modest fashion brands: briefs and tips

For modest fashion brands, the right model has a direct effect on sales. Customers need to see themselves in the image: the hijab style, the way the outfit falls and the model's attitude should all match the brand. This guide covers how to brief a modest fashion shoot and what to look out for when casting.

Start with your customer

Begin casting with one question: who buys this?

• Age and lifestyle: A young, sporty line and an occasion-wear collection need different faces.
• Market: Customers in Türkiye, the Gulf, the UK and Europe have different style expectations.
• Size range: If you sell plus sizes, shooting them on plus-size models builds trust and can reduce returns.

Put the hijab style and rules in the brief

The most common problem on modest shoots is style differences that only surface on the day. Include:

1. Hijab, shawl or turban style, with reference images
2. Underscarf use and colour
3. Make-up level (natural, day, evening)
4. Framing rules: with or without face, detail shots
5. Number of products and shoot length

For the full anatomy of a good brief, see how to write a casting brief.

Agree usage rights up front

Where the images will appear (website, marketplaces, social, paid ads, out-of-home), in which countries and for how long is the biggest driver of the fee. Agreeing it in writing before the shoot prevents problems for both sides. More in how model fees work.

Build the right crew

A crew that understands modest styling makes a big difference:

• Stylist: For hijab styling and fabric placement.
• Make-up artist: For a natural look that reads cleanly on camera.
• Photographer and videographer: To capture product pages and social content in one day.

On CastLyra you can also brief photographers, make-up artists and stylists.

A safe, respectful set

Never ask models for money, never request inappropriate outfits or poses, and agree boundaries before the shoot. It reduces legal risk and produces better work. Details are in our Business Terms.

Find modest fashion models with CastLyra

1. Fill in the brief form and tick Modest Fashion Models.
2. Describe your collection, market, dates and hijab style.
3. Our team reads your brief and comes back with approved modest fashion model profiles.

Sending a brief is free, and CastLyra currently takes no commission.